Goth Persona is dedicated to creating thrillingly unique clothes that belong in every dark fashion lover’s closet, building community, and keeping the flame of goth culture alive. Our designs are carefully curated to fit a variety of gothic aesthetics, and most are based on original freehand drawings for an authentic DIY feel.

We focus on goth wardrobe basics for all genders–the tees, hoodies, leggings, and dresses we all live in. We work with ethical printing & manufacturing partners to create high-quality products that are totally unique, so you can proudly wear your dark aesthetic in all your everyday outfits.

All our designs are lovingly crafted and inspired by our dark obsessions. Most start out as hand-drawn sketches in pencil or ink. From B-movie horror to vampires to haunting memento mori art, we use our favorite films, books, and aesthetics to fuel our creativity and make goth clothes that are beautifully morbid.

We set out to craft unique designs that are bold yet meaningful and clothing that will stand the test of time. With that in mind, we put pen to paper to bring our creations to life. Our designs represent a little piece of our souls that you don’t even need a cursed amulet to wear.

Our lines of apparel are one-of-a-kind and created to help you express your individuality–because we make the clothes we’ve always wanted to wear.

In addition to our store, we also run a magazine-style blog filled with style tips, makeup ideas, glimpses into goth culture, fashion history, and guides for baby bats who are just getting into the subculture. From literature to movies to music, we share our favorites so our readers can join us in reveling in the dark side. We explore the meaning behind esoteric gothic symbols and offer new avenues of exploration for curious readers with a thirst for the macabre.

Goth Persona is about so much more than just killer outfits. With our magazine, we continue our mission of promoting inclusivity, intellectual curiosity, creativity, and amazing art and music in
the goth subculture. In addition to fashion and style, we explore the more abstract side of gothic culture, including history, lifestyle, haunted places, and art.

We are a small team of designers with deep roots in the goth scene. We’re historians of gothic style and culture, and our longstanding love of alternative fashion fuels everything we do. From our first eyeliner pencils to our latest underground concerts, we’ve been on a mission to embrace our inner demons. Now, we’re spreading our dark contagion one t-shirt at a time. We love sharing our latest looks with fellow creatures of the night.

When you buy from us, you’re supporting a clothing brand made by goths, for goths.